Lauren Florek
Author, speaker, and leadership coach.
Getting to know Lauren
Hi, I'm Lauren Florek, founder of New Mindset Foundation, a human development company focused on the deeper work of becoming more conscious, emotionally honest, and internally aligned.
Before coaching, I built a career across marketing, public relations, and healthcare leadership. I spent years watching what happens when capable people carry unresolved patterns into the way they work, communicate, relate to others, and understand themselves. What I learned is this. The way we lead, love, react, avoid, choose, and connect is rarely random. There is usually a story beneath the story.
Today, through coaching, writing, and speaking, I help people understand those deeper patterns, so they can stop performing old versions of themselves and start living, leading, and relating with more truth and self-trust.
The work
On becoming
Becoming is the lifelong practice of meeting yourself honestly and choosing what comes next with courage. This work is for anyone standing at the edge of a new chapter, asking deeper questions about identity, purpose, self-trust, or reinvention. Through coaching, writing, and pattern awareness, I help people stop performing old identities, return to themselves, and build a life that feels more aligned, awake, and true.
On relationships
Relationships reveal how we protect, communicate, avoid, attach, repair, and tell the truth. This work is for people who want to understand the emotional patterns and old stories shaping how they love, relate, and set boundaries. Through coaching, writing, and honest conversation, I help people say the hard thing kindly, rebuild trust, and create connections sturdy enough for real life.
On leadership
Leadership asks you to become not only more capable, but also more conscious. This work is for leaders, founders, executives, and high performers who want to lead with clarity, emotional intelligence, and presence. Through executive coaching and candid, sometimes uncomfortable feedback, I help leaders regulate their responses, earn deeper trust from their teams, and lead in a way that is both powerful and deeply human.
To live fully is to never stop evolving. To love with more truth. To lead with more care. To choose with more courage. To meet your life with both honesty and responsibility. Again and again, this is the invitation.
Lauren Florek
Coaching
To be considered for private or group coaching, reach out and tell me where you are and what you are moving toward.
The book, out September 23, 2026
A bitter, sweet, and brutally honest guide to heartbreak, divorce, and starting over.
Lauren's first book. An honest companion for the end of something, and the start of finding yourself again. Ebook and paperback on Amazon.
Workbooks and kits
Companion workbooks for the sorting out, a host kit for a book club night, and a couple of free printables. All of it is a digital download, yours to print or type into.
Free printable
All ten principles from the book in one printable guide, plus a short note from me for the days when heartbreak has other plans. There's a page at the back to tear off and put on the fridge.